All fashion is about what’s new or at least about what we haven’t seen in a while. It’s about novelty. New T-Shirts are how we show off our bodies, what’s happening now in the culture. It’s how we belong to history and signify change. Novelty makes us feel now, even if we are getting on a bit. At least our ideas look fresh. Now.
-David Colman, Interview Magazine, May 2009
Where in theory I’m drawn to outrageous designs and color galore, in reality I’m just a jeans and tshirt girl. On any given occasion you’ll find my closet filled with flats, cardigans, skinny jeans, and my staple item: the v neck tshirt. It’s often times very hard for me to find ‘the perfect tee’, partly because I’m extremely picky about fit, color, texture, and price points. On the one hand I’ve been known to pay good money for quality, I’ve never been partial to paying an obscene amount of money simply for a name. On the rare occasion I can find a tee that bares originality and comes a decent price, I’m known to buy as many as possible.
New York city based brand Eighteenth just released pictures of their forthcoming Spring 2010 collection dedicated to reinventing the classic tshirt. Drastic asymmetrical cuts are complimented by the soft jersey of the tee’s in basic black and white. Perfect for the summer months (the designs are amazing and you’re skin can actually breathe in them), Eighteenth is available right now online at Anica and will soon be ready for purchase online and in store at Oak, Bona Drag and Des Kohan. The price points are affordable – especially against heavy hitter diffusion lines such as T by Alexander Wang draining pockets – and the quality of the clothing is beyond superb. So you’d better get to it, because if you don’t…I will. Believe that.
Eighteenth recently showed you pictures from behind-the-scenes of the video shoot we did, and now we can show you the full sha-bang. The completed promo video for the Eighteenth SS2010 Collection is above for your viewing pleasure. Featuring modern dancers Kathryn Schetlick (who also choreographed the piece), Kristin Osler, Madelyn Biven, and Natasha Diamond Walker, the promo was directed by up-and-comer Ian Meltzer, and produced by Revery Media. The song featured is “Science of Fear”, as remixed by Pocketknife.
The modern dance tale integrates the Eighteenth shirts in a confrontation between a group of dancers and a lone dancer co-existing in a void of black and white. Heavy stuff, but we dig it. Hopefully you do too!
I have always staged my fears as a way to transcend them.
-Marina Abramović, performance artist