Downtown NYC based label Sophomore NYC released a video lookbook for their Spring/Summer 2010 collection shot on the boardwalk at Coney Island. It’s a great place to capture the breezy fluidity of the brand’s thin tees and basic designs that always seem perfect for summer on the beach. The lookbook features fashion luminaries like former Missbehave Fashion Editor (and writer) Lesley Arfin and model Kim Matulova, as well as celebs like lead singer of The Virgins Donald Cummings and actor Leo Fitzpatrick. Shot by Cass Bird, I really like that the lookbook doesn’t emphasize the fabulosity of either the clothes or the cast. Instead, it captures exactly what it was meant to– a group of fun, real young people reminiscing on the boardwalk.